Oba is derived from “oh-bah-koh-te" – a Korean phonetic translation of the English word ‘overcoat’ shortened to a trendy colloquialism – and conceived for the woman who is not necessarily trend-driven, but possesses a strong self identity.
The Shanghai based label was founded by Joanna Lim whose origins are as international as her passions are multifarious, she wanted to share her adventurous spirit through her obsession with outwear. After all, the coat, more than just a seasonal wardrobe staple or an investment piece, can be a conversation starter making the first impression an indelible one, perfect for trotting the globe in.
Oba coats are crafted by a team of talented artisans in Shanghai. The outerrwear is made with a keen eye for detail, elegance, and variety to satisfy the equally intrepid and outerwear-obsessed. Around 50% of the material is sourced in China and the rest from Hong Kong, Japan and France. The label uses cashmere, wool and faux fur in their luxe creations.
It is estimated that yearly textile overage numbers in the hundreds of thousands of tonnes, polluting rivers, groundwater, and filling landfills. Oba launched a Re/Claim collection in an effort to give their cut and sew remnants new life. Each season, their design staff carefully sorts through bins of luxury fabric pieces and swatches, classifying them, then their in-house artisans carefully assemble the swatches into a textile for the Re/Claim collection.