Lauren B Beauty RTW SS17 Collection Lauren B Beauty Nail Couture

Lauren B Beauty Lauren B Beauty Beverly Hills, United States

About

It’s very possible that no one loves nail polish more than Lauren B. After graduating college and a year into perusing her career in medicine, she realized there was something missing. It was at that time her uncle, hair-care guru Philip B., enlisted her help in running the family business.  Lauren seized this opportunity, and as she moved into the high-end beauty world, her knowledge for luxury brands, and interest in nail care evolved. She realized was that there was no perfect nail brand: Some lines had great colors but they didn’t last long enough. Others stayed put but contained harsh ingredients or gradually lost their shine. None of them offered the right balance of luxury and ease. That’s when the light bulb went off and she decided to make what was missing.

Philip encouraged her to follow her dream. “She’s another me – as passionate about nails as I am about hair!” he says. Lauren then carted her demanding wish list to the world’s top chemists and set about creating the perfect brand. The result, she says, is “the perfect, two-week, do-it-yourself manicure for busy women". The polishes swipe on expertly, easily, they dry fast, stay delightfully glossy and chip-free for at least 14 days, and don’t cost a fortune. Every color and every treatment is one she personally swears by and we at Runway2Street do too!

There's a perfect nude for every skin tone and they’re all a joy to use, and they are all inspired by the beauty of L.A. the place Lauren now calls her home turf. Her products are proudly made in the U.S.A., never tested on animals and everything is vegan-friendly and free of harsh chemicals like formaldehyde, DBP, toluene, formaldehyde resin and camphor.  

Lauren believes that that nails are the best accessory—and is fanatical on the subject—and we agree!

 

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Lauren B Beauty RTW SS17 Collection Lauren B Beauty Nail Couture

Wedding season has arrived, and Lauren B Beauty's Spring collection makes your big day even more special with the perfect shades for you and your bridal party.  This collection of perfectly picked nudes, pinks, and metallics are intensely pigmented, long lasting, and chip resistant.  Each color dries quickly and has a double bristled, pre-lacquered brush that leaves your mani looking smooth and streak free.

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