A bulgarian-parisian, Gabriela Alexandrova launched her pret-a-porter brand in 2015. She started her career as a stylist, scenography artist and artistic director at press and publicity for luxury brands such as Dior, Chaumet, Jil Sander; and the strong wish to express her personal vision of style.
Her first collection was selected as finalist of Grand Prix de la Creation de la Ville de Paris 2015. All Gabriela Alexandrova's designs are handcrafted at her Parisian studio, then finished in Paris by a 30 year old atelier working on limited editions for a few legenday french houses. Almost every piece is finished by hand.
They use exclusively natural and noble materials such as virgin wool, cashmere, silk, linen or cotton; and impeccable details like silver-plated rings, ox-horn buttons, coming from some of the best Italian and Japanese mills. A 3-year-long research permitted to make it possible to produce timeless clothes, not only by design, but also by quality.
Gabriela Alexandrova believes that beautiful things are made from small gestures, so they donate 1 euro of each purchase to Doctors Without Borders. She believes that the essence of a wardrobe is an efficient number of simple but exclusive pieces. Just, precious and personal. Garments that travel with us through time, compliment us and define us. Like a second skin. An ode to #slowfashion in this age of mass-production.