Frida Ahlvarsson created the Ahlvar label to pursue her own dreams and passion after many years as a designer working for other brands. She started with the intention of creating the perfect blouse, one you can team with a pair of black trousers and high heels. A timeless blouse that is neither too cute nor too ladylike, that is functional, and refined yet sensual.
Ahlvar label's main focus was creating feminine, simple blouses with unique seams and cuts to add a bit of edge while draping the female form beautifully. Just a hint of “trompe l’oeil” not to confuse, but to enhance.
The label has since eveolved to offer a timeless collection of staples made from refined silks, produced in small batches -- efforless basics you need as a building block for the perfect wardrobe. Pieces that can be dressed up or down and last through seasons, in easy muted colors meant to be worn for work or play.