The Amritsari collection, promises to be nothing if not breathtaking! With a marriage between Luxury and History, the collections pay homage to the evolution of Amritsari Founder and Designer. Each piece, lovingly constructed, telling a story and evoking a moment of inspiration. Born in the city of Amritsar, nestled between India and Pakistan, Designer and Founder Sukiran Singh Amritsari decided to pay homage to his place of birth and thus the brand was born from a love of luxury, heritage, history, beauty and fine craftsmanship.
The collections feature traditional embroideries derived from original 15th Century Persian zardozi as well as splashes of colour and gold taken from the Golden temple itself and its surrounding. Luxurious silks, velvets, supported by genuine nappas and quality wools help to bring a varied palette of textures and tones, webbing Heritage with luxury and modernity, and delivering a visual as well as wearable treat.
A centralized theme throughout the FW14 collection is the logo motif of two crows- black and gold derived from the story and used as an accoutrement to complement certain pieces. While the 'Cercle de la vie' or Circle of Life is extracted from marble work and used in various embroideries. Each element brings balance to the collection, giving it grounding and, resilience and decadence, almost like the woman wearing it.
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